This new range of packaging is worked in a bright sa ron shade specially selected to create a new visual signature. Named “Imperial Saffron”, this distinctive colour has woven itself into Louis Vuitton’s history since a century and a half. It can been seen on many iconic heritage pieces such as the trunk known as “Citroën” in the Louis Vuitton archives, created for an expedition in Africa launched by the French automobile rm in 1924. The Imperial Saffron has also naturally been showcased as the prominent colour on the offcial poster of “Volez, Voguez, Voyagez”, Louis Vuitton’s exhibition at the Grand Palais in Paris in 2015.

From now on, the Louis Vuitton packaging will feature this imperial saffron shade highlighted with blue, a complementary colour already used in early personnalisation details from 1854 onwards but also for the House’s ribbons since many decades. The combination of the two colours gives a very modern yet eternal look that it reminiscent of the golden age of travel.

While the thicker paper and cotton ribbon handles allow for greater resilience during transport, the new formats are easily folded and slipped into a suitcase or travel bag. The paler shade of the sides and interiors of the new packaging echoes that of the natural leather used since 1860 by Louis Vuitton, especially for the handles and labels of bags, luggage and trunks. Raw cotton and at-pack boxes are part of a greater focus on sustainability on behalf of the House.

About Louis Vuitton

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery and stationery. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.