BOBSON Japan reinvents another ingenious style solution, the Denim Tech Collection. BOBSON Japan, the next generation of Japanese denim pushes its craftsmanship further this season inspired by modern Japanese minimalist lifestyle. The pure Japanese denim brand pays homage to Japanese heritage with their new set of clothing basics that are definitely ideal for every trendsetter who aims for freedom and flexibility. The Denim Tech Collection genuinely embodies the modern Japanese lifestyle with the right amount of simplicity, comfort and sophistication.

Mixed with new fabric enhancements, the Denim Tech Collection comes in with three innovative jeans. The Mechanical Stretch wicks away sweat in a similar manner to synthetic fabrics, while offering the breathability and comfort of cotton; enhance your performance with the 4-Way Stretch that will give you the comfort you need while facing everyday hustle and bustle of city life; or feel easy and comfortable from the man-made elastane fiber in the Lycra Stretch that will give you the freedom of movement. The combination of elastane and cotton makes BOBSON’s Denim Tech Collection seamlessly soft and comfy, giving a unique stretch that makes you feel light in every movement. Find your happiness, fulfillment and freedom with denim tech essentials.


BOBSON is available in leading department stores nationwide. Check out the Denim Tech Collection exclusively available in all SM Department stores nationwide. For more information, visit BOBSON Japan at, like and follow their Facebook – BOBSONJapan, Instagram – @bobsonjapan and Twitter – @BOBSONJAPAN page for their latest promos and updates.