Grindr, the dating app for men is launching a clothing line with proceeds going to fight discrimination against LGBTQ athletes.
The Varsity Collection is a collaboration with Print All Over Me, and features pieces that incorporate references from queer pop-culture and ancient Greek motifs. The collection consists of nearly 30 styles including swimming trunks, track pants, sweatshirts, bandanas and jockstraps. Proceeds from the items priced between $25 and $130 will benefit Athlete Ally’s Principle 6 campaign which began in 2014 as a way to fight Russia’s anti-gay laws prior to the Winter Olympics Games in Sochi.
“As we keep evolving, we are looking for ways to combine things people enjoy with ways to help the community globally,” Grindr creative director Landis Smithers wrote in a statement. “The collection feels sexy, cheeky, fun, but in the end, all profits are going to an amazing group that helps athletes with the issues the gay community faces all around the world. It felt like a different way to approach sports, and every partner in the mix has been amazing.”
Shop the collection: grindrstore.com