The changing landscape in fashion evolves in the ‘See-now-buy-now’ concept that is most likely to continue in 2017, with brands questioning how to make fashion stick in an ever-increasing digital age.
However, amid the confusion and chaos, there are constants we can count on, like the people who will dominate the trends of the year to the trends that are likely to dominate fashion on and off the runway. Familiarize yourself with the whos and whats that are sure to rule 2017, below.
The fashion world’s favorite rumor proved true in August when it was confirmed that Raf Simons would be the new head honcho at Calvin Klein. Simons’s own aesthetics line up well with those of Calvin Klein—always on the hunt for the throbbing heartbeat of youth culture, be it in music, art, or beauty.
Athluxury as the new athleisure.
If the word athleisure makes you grimace, fret not. The omnipresent black legging and midi sport top may well be on their way out, at least if Tory Burch has a say. The designer’s collection of elegant, country club–ready athletic apparel, Tory Sport, took athletic clothing and elevated it to a level worthy of the “Burchgeoisie,” as a friend calls Tory and her clan of well-clad fans and followers.
For a while there, it seemed that the Stan Smith would never be unseated as fashion’s footwear of choice. Well, that time might have come. Designers proposed teetering platform shoes, like Balenciaga’s square-toed stompers and Maison Margiela’s lifted loafers, leaving us clamoring for new heights.
The designer denim resurgence of the 2010s might have met its match in the workwear-inspired khakis that were all over the Spring 2017 runways. However you take your trousers, the moral is: The more beige the better.
Phone cases are the new It bags . . . but if you must spring for a purse, make it a novelty bag.
In today’s world, you don’t need much more than your iPhone when you leave the house—and designers have taken note. Should you want to bring more than just your phone when you go out, the bag to reach for is not the black leather bucket, but rather a wild, kooky, and fun novelty bag like Balenciaga’s striped shopper or Fendi’s mini, fur-trimmed number.
Slogans are the new logos.
Logo mania took 2016 fashion by storm, but for 2017, brands are focused less on themselves and more on getting a message of togetherness across. Michael Kors intarsia-ed a sweater with the word love, Haider Ackermann went with be your own hero on tees, and Dior’s Maria Grazia Chiuri chose Chimamanda Ngozi Adichie’s phrase we should all be feminists. Hear hear!
Crocs are the new Birkenstocks.
We’ll see if this one catches on, but if Christopher Kane has his way, the fashion set will be replacing their sensible Birkenstocks with even more sensible Crocs. The superlight shoes were the star of Kane’s Spring 2017 show; the designer wowed his crowd with his willingness to partner with a brand considered so outside the world of high fashion. Even if you won’t be wearing the kicks, you have to commend Kane on his audacity to upend expectations again and again.
Big cats are the new house cats.
Everybody loves a cat sweater, this much is certain. In 2016, a bevy of designers from Stella McCartney to Gucci put cats not only on their clothing but also in their lookbooks, with the feline friends curled up beside—or sometimes on—models. Gucci even went so far as to feature actual lions and tigers in its campaign. The only way to top this, we think, is if Coach 1941 manages to bring its tyrannosaurus mascot Rexy to life. We’ll see. . . .
Source: Steff Yotka. “Meet the People, Trends, and Items That Will Rule Fashion in 2017”. December 28, 2016. http://www.vogue.com/13516631/2017-fashion-trend-predictions/.