You may think that bloggers are just people who love to show off their daily trips and OOTDs, but really, what they do is way beyond blogging. Over the years, these bloggers have turned into a real powerful force in the industry known as digital influencers. Not only do they earn money from what they do, they also earn front row seats at fashion shows, campaigns, even collaborations with big brands and designers.
Chiara Ferragni (The Blonde Salad)
This ex-law student is now a self-made millionaire, both on Instagram and in real life. She has been on the Forbes 30 under 30 twice, proving that her success is truly significant with the rise of influencers like her. Her blog, The Blonde Salad, is where she created her career, posting goofy pictures of her and fashionable OOTDs. Now, the site garners more than 14m page views a month, and is now functioning as an online shop selling stylish pieces designed by Chiara. She also owns her shoe brand, the Chiara Ferragni Collection, all covered with her signature eye logo.
Aimee Song (Song of Style)
Aimee Song is not just your regular blogger, she is also an interior designer. In fact, she originally wanted to start a decor blog but when her outfit posts received a good response, she switched it to a personal style blog. The rest is history. Now with close to 4M followers on Instagram and online star status, she’s proved that sharing a piece of your every day through well-art directed photos can bring in big bucks. This It blogger has also worked with brands such as Botkier, Seven For All Mankind, and Piperlime, all of which made her feel like receiving a stamp of approval from the industry.
Wendy Nguyen (Wendy’s Lookbook)
One of the most in-demand bloggers to date, LA-based Wendy Nguyen started her career on YouTube by creating how-to videos. Her “25 Ways To Wear A Scarf in 4.5 Minutes” went viral and from there, her career skyrocketed. With 600,000+ subscribers, her style diary Wendy’s Lookbook is house to styling tips like “pairings” and her striking, fun daily looks. As of now, Wendy is working on “Wendy’s Lookbook Foundation”, which aims to engage youth impacted by the juvenile justice system to “rebuild their self-worth, wellness, and creativity”. Influential and inspirational, right?
Kristina Bazan (Kayture)
22-year-old Swiss blogger Kristina Bazan used blogging as a platform to express her creativity — from writing to arts and music. With her deep appreciation for quality and opulence that mirrored her blog, Kayture, she quickly rose to cement her name in the industry, gaining over 2.2M followers on Instagram. Now that she’s the top-earning beauty blogger, and even signing a 7-figure contract with L’Oreal, Kristina still wants to explore her interests. Seems like this girl is off to slay some more!
From selling carefully-curated vintage clothes through her passion project on eBay, Gary Pepper Vintage, Nicole has created the blog and persona behind the brand, Gary Pepper Girl. Quickly enough, both the brand and the blog amassed a million followers, making her one of the major players in the blogging world and even signing with IMG models. Of course, luxury brands like Louis Vuitton, Dolce and Gabbana, and Lane Crawford took notice and collaborated with her. After 6 years, Gary Pepper Girl became more than a blog, but an image girls from around the world follow and look up to.