Inside Aerin Lauder’s Palm Beach Store

1974 Town & Country article described Estée Lauder as one of the few hostesses on the island with that rare quality, sincerity: “While many Palm Beachers look past you, like politicians, to see who else is around, Mrs. Joseph Lauder, in her straightforward style, looks you in the eye.”

That genuine charm is something her granddaughter Aerin Lauder inherited, along with a family home designed by architect Marion Sims Wyeth. “I’ve been going to Palm Beach almost every holiday season since I was born,” Lauder says from her Jacques Grange–designed showroom in the Fuller Building on Madison Avenue, which she recently opened to shoppers by appointment.

Aerin Lauder

“We usually spend Christmas in New York and leave right after to go there,” she says. “But Palm Beach has changed: People are living there year-round.” Hence the opening of her second store, off Worth Avenue on Via Mizner (a stone’s throw away from her favorite restaurant Renato’s), this month. “There’s a little garden attached to it with a pale coral tiled floor. It’s totally magical.”


Read original article by Town and Country.